We believe that we will make great services to our clients. We are constantly focusing on innovation. We believe in simple, not complex. We also believe that we need to own and control the primary knowledge behind the services that we do, and participate only in markets where we can make a significant contribution. We will focus on the few projects that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. To be frankly, we do not settle for anything less than excellence in our company, and we have the self-honesty to admit when we are wrong and have the courage to improve.
Everyone has the dream of starting up their own business and being their own boss, and for most people it always stays a dream due to the many obstacles faced in starting a business and more so keeping it running and profitable.
Some key hurdles that all entrepreneurs and business owners face when starting a business are:
SAZ Diversify Legacy (SAZDL) is a consultancy firm located in Petaling Jaya, Selangor, that offers assistance to for- and non-profit organizations in Marketing Communications planning, development, and implementation. We work with organizations that want to align their products and services to meet the needs of their customers, current and prospective. We work with organizations that want to reach out to their customers in ways that attract attention and evoke response. We help organizations and customers find each other. Our approach to marketing is an integrated process from visioning to qualitative research to strategic planning to tactical execution. For-profit businesses can get assistance with brand development, prospect outreach, and loyalty-building. Non-profit organizations can get help with positioning, fundraising planning, and board development and training. Every client can get help discovering and implementing the mix of advertising, promotion, social media, sales support, and public relations that will meet its goals and fit its budget. SAZDL’s founder, SHAH AL-GHAZALI, has been helping companies; large, medium and small – plan, develop, and execute strategic, integrated marketing communications programs for over thirty years. We don’t just simply help you generate leads. Instead, we work to find multifaceted solutions that result in demand generation for your products and services. With a truly comprehensive understanding of the marketing world, we work with our clients to establish precise, measurable goals to activate success and drive perpetual momentum.
Marketing is cyclical.
Not too long ago, marketing was a one-way undertaking. You had a product and you went looking for someone to do your product to. You were the hunter. Your customer was the hunted.
The internet changed all that. Cable television and email and DVRs changed all that. Smart phones and social media and YouTube and Instagram changed all that. Now people have more options to explore and more ways to explore their options.
Now marketing is less like hunting and more like dating. It’s about fostering mutually beneficial relationships.
Look before you leap
You know what you want to sell. You know what you sell is terrific. You know why people should buy what you’re selling. The thing is, people don’t buy because of what you know. They buy because of what they know. They buy because of what matters to them.
Marketing isn’t about what you want to sell. It’s about what people want to buy.
Marketing communication isn’t rocket science, but it is disciplined and it’s fueled by equal parts inspiration and information. Marketing is about helping people say yes to you by giving them something they want to say yes to. If you make marketing decisions before you know how people decide, you are likely wasting time, energy, and money on tactics that aren’t helping your customers see that you are selling what they want.
If you make marketing decisions before you know how people decide, you are wasting time, energy, and money on tactics that aren’t helping your customers see that you are selling what they want. Before you jump headfirst into Facebook and Instagram or go hog-wild emblazoning your company’s name on refrigerator magnets, t-shirts, and billboards, take the time to figure out whether any of these tactics is the best means for moving people closer to saying yes.
Marketing doesn’t begin with selling. It begins with listening. It begins with getting to know the person you want to sell to.
Recommendations for an organization will be informed by what its customers, and, therefore it, needs, not by a bag of promotion gimmicks. The benefit for the client; A marketing plan driven by equity-building strategies, not flash-in-the-pan tactics.
Recommendations will not be limited to product or industry knowledge, but founded on a solid grounding in strategic marketing, social psychology, and demographics. The benefit for the client: Fresh thinking and creative, on-target communications, inspired by inter-industry best practices.
Respect for the client means truth-telling in plain English. Understanding how people care about their businesses (because we care about ours), we don’t tell people what to do; we work with them. The benefit for the client; A partnership designed to equip the client to succeed, even after the consultant has left the scene.
We work with an organization’s other suppliers, not as a watchdog or antagonist, but as an advocate for productive partnerships. The benefit for the client; Better communications with and stronger work from your agency, freelancers, and staff.
A business may have developed terrific products and put together a supremely talented management team, but ultimately success hinges on persuading significant numbers of customers to select that company’s products or services rather than buying from someone else. Growing a business comes down to the ability to sell. Innovative strategies, a comprehensive understanding of consumer behavior and aggressive communication of the company’s message combine to bring about sales success.