What Is Leadership?
The individuals who are the leaders in an organization, regarded collectively. The activity of leading a group of people or an organization or the ability to do this.
A leader steps up in times of crisis, and is able to think and act creatively in difficult situations. Unlike management, leadership cannot be taught, although it may be learned and enhanced through coaching or mentoring. The act of inspiring subordinates to perform and engage in achieving a goal.
Leadership has nothing to do with seniority or one’s position in the hierarchy of a company. Too many talk about a company’s leadership referring to the senior most executives in the organization. They are just that, senior executives. Leadership doesn’t automatically happen when you reach a certain pay grade. Hopefully you find it there, but there are no guarantees.
Leadership has nothing to do with titles. Similar to the point above, just because you have a ‘Chief’ level title, doesn’t automatically make you a “leader.” In all of my talks I stress the fact that you don’t need a title to lead. In fact, you can be a leader in your place of worship, your neighborhood, in your family, all without having a title.
Leadership has nothing to do with personal attributes. Say the word “leader” and most people think of a domineering, take-charge charismatic individual. We often think of icons from history like Tun Dr. Mahathir bin Mohamad, the 4th and 7th Prime Minister of Malaysia. But leadership isn’t an adjective. We don’t need extroverted charismatic traits to practice leadership. And those with charisma don’t automatically lead.
Leadership isn’t management. This is the big one. Leadership and management are not synonymous. Good management is needed. Managers need to plan, measure, monitor, coordinate, solve, hire, fire, and so many other things. Typically, managers manage things. Leaders lead people. Leadership is the capacity to translate vision into reality. As we look ahead into the next century, leaders will be those who empower others.
What Is Business Storytelling?
The Importance of Business Storytelling Nowadays.
Telling stories have been inflicted upon us ever since childhood. It’s the way we learned how to create a personal connection to an event, people or things. In the past decade or so storytelling has become one of the most efficient business strategies. Examples of efficient storytelling in business industry are numerous. A good story should be touching in some way, have effective meaning, offer a solution for a current problem of the society. Storytelling is an integral part of design thinking and business; branding is storytelling, design tells a story, the applications of storytelling to business are endless. The fact that stories sell is evidenced by the success of TedX, Humans of New York, and Kickstarter.
Storytelling and Branding.
Participants will understand the importance of Leadership not just in an organization, but also in daily life. They will be exposed to various skills and techniques for the different desired outcomes. In small groups, the participants will apply the techniques to produce compelling stories to:
The training will cover: